Yesterday on Billboard.com, it covered the many aspects of featuring a band's music in a car commercial. Who may the band be, you ask? None other than Wilco.
One member believes:
"This is a subject we've discussed internally many times over the years regarding movies, TV shows and even the odd advertisement," the band says. "With the commercial radio airplay route getting more difficult for many bands (including Wilco), we see this as another way to get the music out there. As with most of the above (with the debatable exception of radio) the band gets paid for this. And we feel okay about VWs. Several of us even drive them."
I remember when a band would get tried and persecuted for acts like letting their music play in commercial. I mean, look what happened to The Beatles. You can listen to their music in everything from a car commercial to the Target ads, Gap ads, etc. There is no end.
True, they make a point of saying that radio play is so rare for bands like Wilco or anything out of the mainstream and you do make money everytime that car commercial plays. It's good publicity. It will get people to go out and buy the damn thing.
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